The objective of this project was to develop a mock editorial brand and create a 30+ page magazine for the brand. I created a brand called Scentric. This magazine is dedicated to the world of women's fragrances, catering to fragrance collectors, enthusiasts seeking knowledge, and those on the lookout for the perfect fragrance. Embracing a broad spectrum from designer labels to affordable gems, this magazine is a guiding resource for all things women's fragrance-related.
The logo and magazine layout were thoughtfully created, using a pastel color palette of pink, orange, and lavender shades, as well as the typefaces Bodoni and Century Gothic. This palette and selection of typefaces elegantly embody the essence of femininity and the brand's core values. To ensure authenticity, I analyzed and researched individual beauty brands, ensuring that the magazine's look, layout, content, and advertisements are accurate and authentically resonate with the brand's target audience.
Programs Used: Adobe Illustrator, Adobe In Design, Adobe Photoshop
Front Cover
Spread (Credit Section and Ad)
Spread (Secondary Feature)
Spread (Closing Briefs)
Spread (Infographic and Ad)